Here's a fun fact about me: for almost 5 years prior to launching Doe Ray Design, I worked as an in-house designer for an educational non-profit! One of my favorite things about design for non-profits is that they tend to host lots of events, all of which need save-the-dates, invitations, programs, signage, and all the expected materials that go along with formal events. Because non-profits host events as fund raisers or as a way to thank and build relationships with their donors, there are often even more items to design such as sponsorship benefits packages, auction booklets, awards and gifts, and more.
Because non-profit events come with so many great design applications and support worthy causes, I was thrilled when South Shore Habitat for Humanity (SSHH) got in touch with me about design for their 35th Anniversary Gala: High Heels & Hard Hats. Their annual gala is a major yearly opportunity to thank their partners and raise support for affordable housing, and for a big anniversary year, they wanted to re-invigorate their gala with fresh energy.
Their vision for a new and different look called for a re-brand of their event. SSHH had been using a bright lime green and turquoise palette — the Habitat for Humanity brand standards that compliment their usual construction & volunteer-friendly content. But their event planners wanted this year's materials to speak to the elegance and celebratory nature of this nighttime, high-end event.
Employing a more understated color palette and stylish yet structured font, the new logo for High Heels & Hard Hats evokes just what the name of the gala does — both the approachability and the elegance of the gala.
A good brand must be versatile! While the navy background will look beautiful in web graphics and invitations, a lighter palette will be used for printed documents. Typography styles are clean and on-brand for more text-focused materials like booklets and information packets.
Finally, a must-have for brand design is an alternate lockup of the logo for a variety of uses. More often than not, logos need to be placed into areas of all shapes and sizes. This horizontal lockup of the logo will fit nicely in long, narrow spaces such as web banners or in the footers of documents.
If you are from a non-profit looking to stun your supporters with your next event, fundraising campaign, or publication, get in touch! View some of my past non-profit projects and reach out to me to discuss how design will support your goals.